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Article by jekky

China Education Training industry has long been regarded as a “sunrise industry”, after nearly two decades of development, China’s education and training industry are maturing Marketing Mode from the first line Advertisement Distribution and word of mouth gradually extended to the online promotion. The online customer service as the network marketing new marketing model, not only broken the traditional service model, the customer service, marketing and promotion for the perfect combination of service and management philosophy is also to penetrate into the online customer service products, closer to the customer with training institutions the distance between. Famous English education and training institutions of the music by New Oriental Language Line Service product, in less than a year, Sell Based on the original amount of the increase of nearly 250 million yuan. Music by online customer service products are therefore more users within the group have been recognized. So the East is, how happy the new language online customer service system to improve service quality and sales, then? In this regard, a press Interview New Oriental Education & Technology Group on Music Application in one of the most successful?? New Oriental Elite English training center for the responsible person, and to do to you on this question, detailed answers. Reporter: Could you briefly explain the situation in New Oriental Elite English, and language and music Cooperation Situation. Elite English: New Oriental Elite English is the New York Stock Exchange-listed education and training institutions?? New Oriental Education & Technology English Group’s high-end brand, founded in 2002. Nearly 8 years, the elite of English have successively in Beijing, Shanghai, Chongqing and Ningbo were opened in seven provinces and 17 learning centers, we have been working for the Chinese elite and the elite families of children with personalized English language training services to help more young people to enter the elite top 100 world universities; to help more elite master English communication skills at the same time, more successful career peak on board. With our high quality teaching and service, elite high-end training in the field of English has gained a good reputation, has been unanimously endorsed by participants. Music by the current elite of English and have been working together more than a year, the marketing effect is very significant, increases have been more than 30 million yuan, far beyond the traditional benefits of marketing. Reporter: I understand the market and the music language similar to a lot of online customer service providers, why choose music elite English language then? Elite English: We compared a lot of the online customer service provider, sales of music language that is very professional and very thoughtful consideration for our customers, we have any needs and questions can be raised as long as the first time satisfactory response. Language and music has a very powerful statistical functions, and we value this part of the function rather because we attach great importance to customer resources and customer service experience to our sense of language can be so largely through the music reduce customer turnover. At the same time music can be for the elite of English language regional learning center providing services to ensure our customer service staff to better serve our customers online to resolve queries. Reporter: Elite English language in cooperation with the music used during this period, how?Elite English: very good cooperation, in addition to music data words provide us with statistical functions, and their customer service can track the status of control, and communication records of customers, so that traffic to the site conversion rate greatly enhanced. Music by other products is very stable, even in a large site traffic cases, the speed can keep up, will not affect customer service consulting results. It is difficult compared to many similar products, and this is after careful testing we choose to use music language products, one of the important reasons. Reporter: Music by the elite of English in use before and after any changes?Elite English: the use of music in the front of our customers to communicate with customers by telephone and make an appointment, but more people are now accustomed to instant communication means, in this way more convenient than the telephone. It is because of the use of the music language products, while retaining the original telephone customer service on the basis, we have set up an online customer service, so that the amount has been greatly improved consultation, application volume has followed rapidly. Reporter: Do you think music has not helped the elite of English language to solve a number of marketing problems? Can about it? Elite English: indeed, the elite of English in the marketing management of the biggest difficulties is that we have made some of the early promotion of not reflected on our site, specifically, is that when we Baidu Google or other some of the Internet portal to do a lot of promotion, early cost very expensive.

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