Cost Per Action Secrets Revealed
Discover the secrets to cost per action marketing, helping you create better cnversion rates.
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Discover the secrets to cost per action marketing, helping you create better cnversion rates.
Price:
Adwords 100 Success Secrets,
Talk about Fluff,If you know the slightest thing about adwords don’t
buy this book.For god-sake, Secrets It tells you to buy other books
on adwords thats the secret? The Material is 5 months old and it reads
like 1997.Generic content at best.
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Attempting to get through this book is a maddening experience. It is truly remarkable that this many pages can be read and still leave the reader with little, if any, additional knowledge. It seemed that in discussing each supposed “secret,” the author knew that he had to use enough words to fill one page, even if everything needed could have been said in only a couple of paragraphs. Try to imagine a high school student who has written an essay that included everything that he knew about a topic only to discover that he needs to double the word count to reach the length required by his teacher and you will get the idea.
Although the cover promises “100 Success Secrets,” I found few secrets. An example of one of the “secrets” is to buy books about AdWords. Why? Because they are written by experts who have experience in working with the program. Gee, I never would suspected that.
Another “secret” is a description of the Google AdWords tutorial found on the Google AdWords site. The book explains to the reader that the purpose of the tutorial is to teach you how to use the AdWords product. Well, duh… isn’t that the purpose of any tutorial? Wouldn’t anyone who has used the AdWords program already have been aware of the online tutorial? How can telling anyone about something that they would have already known about be considered a “secret?”
The book contained numerous grammatical errors that led me to wonder whether English was the author’s native language or whether the book had ever been reviewed by an editor. For example, the last paragraph of the page titled, “Tips to Reduce AdWords Bidding” begins, “Although the following tips seem to be simple,,,,” but there are no tips that followed this sentence or paragraph. Any “tips,” if you can actually call them that, preceded this sentence, rather than followed it.
There are several good books on the market dealing with the Google AdWords program, but this certainly is not one of them.
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