CPAWEALTHBLUEPRINTS

CPA marketing has always been a hot topic, and that’s because a lot of people have made loads of money with it. It takes less effort to get someone to fill out a short form or sign up for a good deal than it does to sell them a product.

CPA marketing has been around for over 10 years and has enabled many average people, like you and I, to become very wealthy – all from the comfort of their own homes. It started with only a handful of CPA networks and has developed into a thriving community of literally hundreds.

When online marketing began, there were very few direct tracking companies. To name a few,  Commission Junction, Linkshare, Performics (now owned by Google) and a handful of others jump started the affiliate marketing niche. If you had an offer, you were limited to these networks to place your offer on and have an affiliate pick up your link to promote your product.

Jason Wolfe, was one of the actual pioneers when he started a company called Direct Response in 1994 with one employee and $100 in his pocket. (Since then he has created MyCoupons.com (online coupon site), DirectLeads.com (Top lead-generation network), GiftCards.com, KeyWord Max, and Direct Track; a top affiliate CPA company).

The creation of DirectTrack was nothing short of revolutionary.  Jason wrote a piece of code that eventually became a standalone platform that allowed any advertiser or agency to have their own (link).

Unlike Commission Junction, which,  was primarily geared towards selling multiple products in a ‘store. It was just about impossible to promote a series of singular standalone products, each having their own landing pages and associated creatives that affiliates could use to promote those individual products. Direct Track solved this problem.

Anyone could simply buy a license to DirectTrack and you instantly became your own Commission Junction ‘store’.  DirectTrack allowed any advertiser who had a product and an existing affiliate base, to offer multiple products for affiliates to promote. This was a major shift in thinking as compared to the existing model.

Jason also built in another option that is eventually what spurred the enigmatic growth of CPA networks. DirectTrack pioneered the cross-publication model. Simply put, finally, you did not need to be an advertiser with your own product. Now all you needed was a decent list of friends, family, and affiliates, with which you could “cross publish” offers from other advertisers into your own “network”. This, in turn, would get you a commission for introducing your list, to the advertiser’s products. This eventually became the model for which many CPA networks are built off of today.

Jason Wolfe sold his company in 2006 to DigitalRiver and has since moved on to other projects. But DirectTrack, under new management, continues to be a leader of over 1,000 employees and 600,000 affiliates worldwide.  Nearly 75 percent of CPA Networks use their software as their backbone.